Illuminated signs can be powerful. Their brightness shines even on the dreariest of days, drawing customers in and even boosting sales. There are several psychological responses which bright signage can evoke, let’s take a look at what those are.
Capturing Attention
No matter whether it’s light or dark, an illuminated sign is very attention-grabbing. The human brain is wired to notice light and movement, so it makes sense that brightly-lit signs would be eye-catching. Even in very visually cluttered environments like busy high streets, our eyes are able to recognise and pick out striking signs with bright lights. This directly influences consumer behaviour, directing their attention towards your business and increasing the chances that they’ll come in.
Colours Create An Emotional Response
Colours can have a huge psychological impact. Warmer colours are welcoming and inviting, whereas cooler colours may be perceived as being more high-end and classy. Some colours can create very specific reactions. For example, red can be associated with urgency, sensuality or excitement. Blue can encourage feelings of calmness and relaxation and is often associated with clinical levels of cleanliness. Green is synonymous with nature, provoking thoughts of tranquillity and kindness to the environment.
Enhanced Recall
Repeatedly seeing the same sign drills your brand name into consumer’s heads. Illuminated signs help with this. Because well-lit signs are much easier to see and are more eye catching, they become embedded in consumer’s minds. Over time, this leads to familiarity, and familiarity leads to increased customer loyalty and trust. Because illuminated signs are visible at night as well as in the daytime, their reach goes beyond that of traditional signage.
For Illuminated Signs, Choose Sparta Signage
If you’d like to take advantage of the benefits that illuminated signs have to offer, contact our friendly team today.
