Shop signs are important for many reasons. Not only do they signify where your business is and what it’s about, but they also draw in new customers. Creating a strong first impression with attractive signage can enhance your business’s visibility. Here’s our top tips to ensure your shop sign design is striking and inviting.
Represent Your Brand’s Identity
Brand identity is really important. Strong branding means that your business is recognisable. Good branding is also visually attractive and helps to build trust with your audience. Your branding should represent your business’s values and clearly show what your brand is about. Start by choosing your brand colours, fonts and imagery. You can use that palette to help inform your shop sign design and create any further marketing materials.
Choose The Type Of Shop Sign You Want
There are lots of different signs to choose from for your shop front. The best one for your business will depend on your location, budget and the messaging you want to convey. For example, a hanging sign is ideal for pedestrianised areas because they’re easily seen by customers who are walking by. A-Frames are great for placing on pavements and can catch people’s eye from afar. Wall signs are a classic example which suits almost any building, and can come in 3D designs, illuminated and almost any size or shape.
Incorporate Your Logo
Your logo needs to be prominently displayed on your sign. It may take up the entire sign if it has your business name incorporated, or it may have to be positioned next to the text. Either way, it should be clearly visible and consistent with the rest of your branding.
Extra Features
Once you’ve got the basic design sorted for your shop sign, you can consider if you want any additional features. You may want to add lighting, 3D elements or use different materials. These can all work to make your sign more striking and inviting, therefore resulting in attracting more customers.
Choose Sparta Signage For Shop Signs
If you want to design new shop signs, get in touch with our team today. We can help you to design effective signage which attracts new customers and creates an impact.
